DAV March Membership Madness

I once again invite you to join me in celebrating DAV MARCH MEMBERSHIP MADNESS! This tournament will run from March 9 thru March 29, and will organize our departments in a bracket-style format to encourage comradery and inspire members of their chapters to assist with this effort.

Departments will advance each Monday and Thursday based upon the highest percentage increase of new members recruited using any DAV online membership application versus their goals established at the beginning of the membership year. Should a department be eliminated from the actual tournament, it can still be recognized as Department MVP by continuing to recruit new members using our online membership applications during this time frame.

In addition to stylish trophies, the tournament Department Champion and Department MVP will each receive a $250.00 Office Depot gift card. Further, the top two individual recruiters, who recruit a minimum of 25 new members using online membership applications, will each receive engraved iPads.

Only those new members, both part-life and full-life, recruited via DAV’s online membership applications will be counted toward this effort. Remember to use your unique Recruit A Warrior link to invite your fellow veterans to join DAV. If you haven’t already, visit www.dav.org/warrior to retrieve your unique referral link. To download the mobile application to your phone or tablet, open the internet browser of your mobile device and type in www.dav.org/memberapp then follow the instructions provided. For android devices, it is recommended that you use Chrome for this purpose.

Additional information about the importance of leveraging technology in our recruiting efforts can be found in the November/December 2016 issue of DAV Magazine using the following link:


Upon examining the enclosed bracket you will notice that some departments were given a first round bye in order to facilitate proper seeding of the tournament. Seeding is based upon success in the previous March Membership Madness effort. An up-to-date copy of the bracket will be available for your review in the Members Only section of dav.org so that you can follow along with the tournament’s progress.

Remember, the size of a department does not matter in this tournament, nor does the breadth of resources a department may have. What matters is individual members locating and convincing an eligible fellow veteran to join our great organization. To assist with this endeavor, department and chapter leaders can request a hot list from the Membership Department for the most viable prospective members in your area. Let my staff or I know if you have any questions or concerns. And good luck!

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