Rebranding DAV

2012 ➡️ 2022 #10yearchallenge

In 2012, DAV underwent a rebrand that we’ve been utilizing ever since. In a patriotic industry filled with red, white, and blue logos, we wanted something new and modern to help us stand out. That is why we adapted the “Gun Metal Grey” and “Night Vision Green” colors for our new logo and a font that mimics the stencils found on military equipment. With these ties to the military, we hope our new logo has become a recognizable symbol that the public associates with DAV’s unwavering dedication to service towards veterans.